EDWIN's Token Program, where you earn tokens through purchases and actions, then redeem them for Stelapop products made from reclaimed denim.

The denim that held your body for years becomes the coaster that holds your coffee. The fabric that memorized your stride transforms into the tray where you return your keys each evening. This is material continuity. Objects made from reclaimed denim by Stelapop. The material continues.

The Author Loop

You are the author of your denim's story, from purchase to transformation.
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Find your fit 

Choose denim designed for
your rituals.

Trade it in 
When your jeans are worn and you're ready to let them go, send them to us.

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Earn tokens 

1 token for every $1 spent. 
30 tokens for every garment traded.

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The story continues 

Your worn denim transforms into objects that become part of your space. Claim them with your tokens.

More ways to earn Token

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Follow Social

20 Tokens/Platform

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Refer Friend

100 Tokens

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Birthday

50 Tokens

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Review + Photo

100 Tokens

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Signup

50 Tokens

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Product review

50 Tokens

What your Token unlocks

Pieces for your home, made from denim that remembers.

You might be wondering

What are Tokens?

Tokens are the exchange mechanism for our circularity program. Earn them through purchases, trade-ins, and more. Tokens grant access to Stelapop objects such as home goods created from transformed denim.

Where are tokens tracked?

The Token Program widget in the lower right corner of the website displays your current token balance.

How does the transformation process work?

After inspection, the garment is sent to Stelapop for transformation:

Collection and Sorting: The process begins by collecting pre-consumer and post-consumer denim and textile waste, which is then sorted by color to create specific aesthetic tones.
Preparation: A custom-built machine removes buttons, zippers, and rivets from the waste.
Processing and Mixing: The fabric is cut and mixed with a proprietary binder, which includes natural rubber and starch, often in a 60:40 or 70:30 ratio.
Drying and Pressing: The mixture is dried, often using solar energy, and then pressed into solid, high-density panels.
Fabrication: The resulting material, known as Bio-Lumber™, can be cut, drilled, and worked similarly to wood, making it suitable for furniture, coasters, and wall panels.

Learn more about the process at Stelapop.com.

When do tokens expire?

Unused tokens expire 18 months after earning. No extensions or refunds.

Can I gift my Tokens?

Tokens are tied to your account and cannot be transferred. However, objects redeemed with Tokens can be shipped to any address you specify at checkout.

What happens to tokens earned from a purchase if I return the product?

Tokens earned from that purchase are deducted from your account when the return is processed. Your token balance adjusts to reflect only completed purchases you keep.

What if my redeemed product arrives damaged?

Contact support@edwin.com. We send a replacement with shipping covered. Replacements are issued only for manufacturing defects.

Can I return a Stelapop object redeemed with tokens?

Stelapop objects redeemed with tokens cannot be returned. Replacements are issued only for manufacturing defects. Contact support@edwin.com if your object arrives damaged.